Who lives in Davie, Florida

Davie sits in central Broward County, a town of about 105,821 that wrote its Western character into the zoning code: an official theme district, working rodeo grounds at Bergeron, and one of the last live equestrian codes in the county, with horses kept on residential acreage. Layered on top of the ranch land is the South Florida Education Center, where Nova Southeastern, Broward College, Florida Atlantic, and the University of Florida share a campus cluster.

The age curve runs a touch younger than the country, with a mean near 46 against 47 nationally, and the 45-54 band the fullest at roughly 19% while the 65-plus share thins to about 15% against 20%. The loudest thing about these residents is how readily they take up the new. Only about 13% qualify as tech laggards, where the country sits near 28%, and that openness to early adoption is the signature the rest of the profile keeps echoing.

How fast Davie decides and how much risk it will carry both land close to the national shape, so the story here is not temperament drama. The Big Five sits near baseline on most axes, with warmth and outgoingness right on the national line. The two that nudge upward are a willingness to try the unfamiliar and a preference for follow-through and order, each a few points above average.

That pairing is the useful read: people who are curious about what is new but who still want it to be organized and reliable before they commit. They will look at the novel thing, then check that it holds up.

Values are where Davie pulls clearly away from the middle. Ethical buying is close to routine here, with the share who never weigh it dropping to about 19% against roughly a third nationally, and the strict end running near 12%. Environmental concern follows the same line: only about 16% are unconcerned where the country runs near 27%, and the activist tier sits around 13%.

One quirk cuts against the grain. Loyalty to local independent businesses runs softer than average, with the strong-preference share near 10% against 16% nationally. A town this spread out across big-box corridors and campus retail leans on convenience, so cause and conscience show up in what people buy rather than where they buy it.

Audio is the open door. The share listening to no podcasts at all falls to about 19% where the country runs near 33%, making spoken-word a genuine channel here rather than a niche. On social, Facebook still leads but lighter than nationally, near 26%, while Instagram runs ahead at about 23% and TikTok roughly 12%, well above the national share.

Cord-cutting is the default, with streaming-only households near 46% against 33%, so reach them through on-demand video and podcast feeds rather than scheduled broadcast.

Davie buys often. Weekly purchasing climbs to about 29% where the country sits near 20%, and the rare-buyer share thins to roughly 5%. Returns come back at the same brisk clip, with frequent returners near 39% against 27%, the mark of households comfortable ordering, trying, and sending back what misses.

Underneath the activity the money habits are ordinary. Saving, price sensitivity, and what motivates a purchase all sit near the national shape, so the spending energy here is about cadence and channel rather than a different relationship with money.

Health is treated as something you actively manage in Davie. The share indifferent to it collapses to about 6% where the country sits near 20%, and the proactive tier swells to roughly 46% against 34%. With NSU's osteopathic medicine, pharmacy, dental, and physical-therapy schools anchoring the town, a wellness-literate culture is close at hand and it shows in the everyday posture toward food, fitness, and care.

Openness about mental health tracks the same way. The share who keep it private drops to roughly 13% against 18% nationally, and the openly comfortable tier reaches about 39%. These are people who will engage with wellness as a normal part of life rather than a private struggle.