How does PreFlight compare to hiring a research firm?
A custom quantitative study exploring behavioral dimensions like personality, values, and consumer behavior typically costs $50,000 to $150,000 and takes weeks to complete. Those studies cover one audience segment, one time, with sample sizes in the low hundreds. PreFlight gives you the same depth of behavioral profiling for any audience, as many times as you want, with results in seconds. Our models are built on validated methodology with sample sizes in the hundreds of thousands to millions.
What kind of audiences can I research?
Any audience you can describe. Use natural language queries like "millennial women in Austin interested in sustainability" and PreFlight models the full behavioral profile for that segment, including personality traits, values, media habits, consumer behavior, financial attitudes, and more.
How accurate are the audience profiles?
Every trait in PreFlight is calibrated against validated research with documented methodology and sample sizes. Our demographic foundation covers over 330 million individuals. Behavioral and psychographic traits are modeled from peer-reviewed studies and large-scale surveys with combined sample sizes over 80 million. You can review our full methodology and source list on our Science page.
What's included in the free plan?
The free plan includes 3 audience reports per month with all 93 behavioral traits — full demographics, psychographics, moral foundations, reach, lifestyle, and interests. You can describe any audience in plain English. Paid plans (Starter and Business) add the geographic heatmap, PDF exports, document uploads, and simulation features like panels, deep-dives, and campaigns.
What's the difference between Starter and Business?
The difference between Starter and Business is simulation volume and support. Both plans give you unlimited audience reports, the geographic heatmap, PDF exports, and document uploads. Starter includes 5 simulation tests per month, which works well if you're testing your most important campaigns selectively. Business includes 50 simulation tests per month and priority support, designed for teams that pre-test every message, creative direction, and campaign before it ships.
Can I cancel or change my plan anytime?
Yes. You can upgrade, downgrade, or cancel your plan at any time from your account settings. Upgrades take effect immediately. If you downgrade, your current plan features remain active until the end of your billing period.
What are simulations?
Simulations let you test content, messaging, and ideas against AI respondents that match your audience report's behavioral profile. You can run panels, deep-dives, and campaigns with respondents that reflect the personality, values, and decision-making patterns of your target audience, giving you qualitative feedback before you launch.
Do you offer annual billing or team discounts?
Annual billing with a discount is coming soon. For team pricing or volume discounts, send an email to luke@preflightaudiences.com