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Audience intelligence that used to cost a six-figure research study, for $39 a month.

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$39/month

Unlimited custom audience reports. Cancel anytime.

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Unlimited custom audience reports
Full behavioral profile (all 93 traits)
Describe any audience in plain English
Geographic density heatmap
PDF exports
Priority support

Every report, every trait

Pro models all 93 behavioral traits for any audience you describe. Here is the full picture.

Demographics

GenderGender split across the population.
GenerationGenerational cohort, grouped by birth year.
IncomeHousehold income bracket.
EducationHighest level of education completed.
RegionGeographic concentration by U.S. Census region.
Urban / Suburban / RuralWhether someone lives in an urban, suburban, or rural area.
Marital StatusCurrent marital or relationship status.
Parental StatusWhether someone currently has minor children in the household.
Home OwnershipWhether someone owns or rents their home.
EmploymentCurrent employment situation.
Race & EthnicityRacial and ethnic composition of the population.
Job SectorIndustry of employment.
Political PartyPolitical party affiliation.
Political IdentityPolitical worldview that captures values, priorities, and policy attitudes beyond simple party affiliation.
ReligionReligious identification.

Psychographics

Big Five Personality (openness, conscientiousness, extraversion, agreeableness, neuroticism)
Risk ToleranceWillingness to try unfamiliar brands, products, or experiences.
Decision SpeedHow quickly someone commits to a purchase decision.
Research DepthHow thoroughly someone researches before buying.
Impulse ControlHow well someone resists impulses and delays gratification.
Tech AdoptionHow quickly someone embraces new technology and digital tools.
Moral Foundations (care, fairness, loyalty, authority, sanctity, liberty)
Ethical ConsumptionHow much someone factors ethics (labor practices, sustainability, sourcing) into purchases.
Corporate SkepticismLevel of trust or distrust toward large corporations.
Environmental PriorityHow much someone prioritizes environmental issues in their worldview and behavior.
Social Cause EngagementLevel of involvement with social causes and charitable giving.
Local Business PreferencePreference for shopping at local, independent businesses over chains.
Community ConnectionHow connected someone feels to and involved with their local community.

Reach

Primary Social PlatformThe social media platform someone uses most.
Ad ReceptivityHow someone feels about advertising.
Content Format PreferenceThe type of content someone prefers to consume.
Shopping ChannelPreferred way to shop.
Influencer TrustHow much someone trusts influencer recommendations when making purchase decisions.
Social Proof NeedHow much someone relies on others' opinions before making a purchase.
Review EngagementHow actively someone interacts with product reviews.
Return BehaviorHow often someone returns purchased items.
Streaming BehaviorHow someone watches TV and video content.
Podcast ListeningHow often someone listens to podcasts.
News EngagementHow actively someone follows current events and news.
Gaming EngagementHow much time and energy someone puts into video games.
Media DietPrimary pattern of news and media consumption.

Lifestyle

Spending StyleGeneral approach to spending money.
Purchase MotivationThe primary factor that drives purchase decisions.
Brand LoyaltyHow likely someone is to stick with brands they already know.
Purchase FrequencyHow often someone makes discretionary purchases.
Subscription ToleranceWillingness to pay for subscription-based products and services.
Housing IntentCurrent housing plans and stability.
Family PlanningCurrent thinking about having children.
Education PursuitWhether someone is currently pursuing education or training.
Recent Life EventA significant life event in the past 12 months.
Financial EventA notable recent financial event.
Savings BehaviorHow consistently someone saves money.
Debt AttitudeRelationship with debt and borrowing.
Investment StyleApproach to investing money.
Financial LiteracyUnderstanding of financial concepts like interest, inflation, and diversification.
Credit HealthGeneral creditworthiness and credit management.
Insurance OrientationApproach to insurance coverage.
Financial Stress LevelCurrent level of stress about money and finances.
Financial Goal PriorityThe financial goal that matters most right now.
Health ConsciousnessHow much someone actively thinks about and manages their health.
Exercise FrequencyHow often someone exercises.
Wellness SpendingHow much someone spends on wellness products and services (gym, supplements, spa, organic food).
Dietary ApproachHow someone approaches food and nutrition.
Mental Wellness OpennessComfort level with discussing and addressing mental health.
Supplement UsageHow much someone uses vitamins and dietary supplements.
Healthcare StyleHow someone engages with the healthcare system.
Sleep PriorityHow much importance someone places on getting enough quality sleep.

Frequently asked questions

How does PreFlight compare to hiring a research firm?

A custom quantitative study exploring behavioral dimensions like personality, values, and consumer behavior typically costs $50,000 to $150,000 and takes weeks to complete. Those studies cover one audience segment, one time, with sample sizes in the low hundreds. PreFlight gives you the same depth of behavioral profiling for any audience, as many times as you want, with results in seconds. Our models are built on validated methodology with sample sizes in the hundreds of thousands to millions.

What kind of audiences can I research?

Any audience you can describe. Use natural language queries like "millennial women in Austin interested in sustainability" and PreFlight models the full behavioral profile for that segment, including personality traits, values, media habits, consumer behavior, financial attitudes, and more.

How accurate are the audience profiles?

Every trait in PreFlight is calibrated against validated research with documented methodology and sample sizes. Our demographic foundation covers over 330 million individuals. Behavioral and psychographic traits are modeled from peer-reviewed studies and large-scale surveys with combined sample sizes over 80 million. You can review our full methodology and source list on our Science page.

What's included in Pro?

Unlimited custom audience reports. Describe any audience in plain English and get its full behavioral profile across all 93 traits, plus the geographic density heatmap, PDF exports, and priority support. One plan, one price.

What can I do without subscribing?

Anyone can browse the public audience library, but only the premade audiences, and only up to three before the rest are locked, with a limited set of traits shown. Pro removes those limits and lets you build your own custom audiences from any description, with every trait, as many reports as you want.

Can I cancel anytime?

Yes. You can cancel from your account settings at any time, and your Pro access stays active until the end of your billing period.

Do you offer annual billing or team discounts?

Annual billing with a discount is coming soon. For team pricing or volume discounts, send an email to luke@preflightaudiences.com

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