The Research Behind
the Engine
Every trait traces back to 118 peer-reviewed studies and surveys covering 80 million respondents, scaled to model all 330 million Americans.
Beyond National Averages
A 28-year-old woman in Austin has a fundamentally different education and income profile than a 28-year-old woman in rural Mississippi. PreFlight models those differences at the city level.
The Psychology Underneath
Two 35-year-old men in the same zip code with the same income can have opposite reactions to the same ad. Psychographics explain why. PreFlight models 22 psychological dimensions from peer-reviewed research.
Where to Find Your Audience
Platform usage shifts year to year, and varies sharply by age, personality, and geography. PreFlight models media behavior from annual survey research spanning tens of thousands of respondents.
How People Live and Spend
Spending style, financial stress, health consciousness, and major life transitions all shape purchase behavior in ways that demographics alone will miss. PreFlight models 26 lifestyle traits from research spanning hundreds of thousands of participants.