Who lives in Lehi, Utah

Lehi is a fast-growing community of about 77,110 people in Utah County, the geographic heart of the Silicon Slopes corridor that runs along I-15 between Salt Lake City and Provo. Adobe, Microsoft, Qualtrics, and Domo all anchor campuses here, and the workforce that fills them skews young: the median age sits near 40 against roughly 47 nationally, with the 25-44 bands carrying about half of all adults while the 65-plus share runs less than half the national figure.

The loudest cultural signal is religious. Close to 68% of residents identify as Latter-day Saint, against a national share under 3%, and that majority shapes the rhythm of family size, community life, and weeknight commitments in ways no income table would surface. It pairs with a striking civic streak: about a third describe themselves as community leaders, roughly three times the national rate, a population used to organizing congregations, youth programs, and neighborhood efforts.

Personality here sits close to the national baseline across most of the Big Five, which is itself worth knowing: this is not a temperamentally unusual crowd. The one real exception is emotional steadiness. Residents register lower everyday anxiety and reactivity than the country at large, a settled, low-strain footing that fits a community built around family stability and dense social support.

Decision-making tilts slightly toward speed, and risk appetite leans genuinely bold rather than cautious, with the higher-confidence end of the spectrum well above national levels. For a tech-employed population with steady incomes and thin worry, trying the new thing first is a comfortable default rather than a leap.

Lehi residents lean toward supporting local businesses more than the country does, with the strongest tier of local loyalty running above the national share, a fit for a community where ward, school, and neighborhood ties overlap. Trust in larger institutions sits close to the national middle, so corporate messaging neither earns special suspicion nor a free pass.

Environmental priority runs softer here. The unconcerned share is larger than national and the activist edge is thinner, which means sustainability claims work better as a practical product benefit than as a moral appeal in this market.

Lehi is a cord-cutting market: close to 58% have dropped traditional cable for streaming, well above national, so connected TV and on-demand placements reach far more of this audience than linear ad slots. Facebook still holds the largest single platform share, with Instagram over-indexing the national figure, a useful pairing for reaching both the family-organizer set and younger professionals.

Short video leads the content mix by a small margin, in line with the national tilt, so the format is reliable without being a distinctive lever here. The reach advantage is the streaming shift, not the platform exotica.

The defining financial trait is saving. Only about 9% are non-savers against more than a quarter nationally, and the aggressive-saver tier reaches roughly 43% of residents, far above the country. Steady tech-sector incomes meet a culture that prizes provident living, and the result is households that build cushion as a default habit.

They are also active in markets: residents are about three times less likely to sit out investing entirely than the typical American. Purchases land more often on a monthly and weekly cadence than the national pattern, with very few rare buyers, the steady consumption of dual-income families managing children, homes, and gear rather than splurging.

Health is a central organizing value. Only about 2% of residents are indifferent to it, against roughly a fifth of the country, and the proactive and obsessive tiers together cover most of the population. This is a community that treats fitness, nutrition, and preventive care as routine rather than as a project taken up under doctor's orders.

That openness extends inward. Residents are far less likely to keep mental wellness private than the typical American, and the share who actively advocate for it runs well above national, a notable posture for a place often assumed to be reserved. Spending on wellness products and services is widespread, with the minimal-spender group running a fraction of its national size.