Who lives in Orem, Utah?

Orem is a suburb of roughly 97,100 people on the I-15 corridor in Utah County, the retail and education hub of the valley and the home of Utah Valley University, one of the largest open-enrollment campuses in the country. The single loudest signal is faith: about 65% of residents identify as Latter-day Saint, more than twenty times the national share, and that shapes nearly everything downstream. The other defining feature is youth. The mean age sits near 40, well below the national 47, and the 18-to-24 band carries about a quarter of residents, double the country, with another quarter in their late twenties and early thirties.

That mix, a college town's age curve layered over a family-first culture, gives Orem its "Family City USA" character: young households forming early, anchored by UVU enrollment and the ward congregations that organize daily life.

On personality, Orem sits close to the national baseline across most of the Big Five, so the story is calm rather than dramatic. The one real tilt is composure: residents run a few points lower on the worry-and-stress dimension, the even keel that comes with settled, faith-anchored family routines.

Decisions come a little quicker than average and the analysis-paralysis corner is small, so people commit and stay committed. Risk tolerance leans modestly bolder than national, with a fuller high end, fitting a young workforce plugged into the Silicon Slopes tech economy that has reason to bet on its own trajectory.

Environmental concern runs lighter than the national norm here. The unconcerned share is elevated and the activist edge is thin, so green positioning is not the lever that moves this audience. Practical priorities sit ahead of cause-driven ones.

Local-business preference and corporate trust both track the country closely, so neither a crusading anti-corporate stance nor heavy buy-local messaging changes much. What does carry weight is community standing: residents are more than twice as likely to be the kind of person who organizes and leads neighbors, about 23% versus 10% nationally, a direct echo of ward and civic volunteer structures.

Orem over-indexes on cord cutting: about 47% have dropped traditional TV, well above the national third, so streaming and digital placement reach them where cable no longer does. Podcast listening is broader than average, with the never-listen group notably smaller. Short video is the most-consumed format.

On social, Facebook still leads as the family and neighborhood backbone, but TikTok runs markedly above national at about 13%, and Instagram sits above the country too. The fewer-people- on-no-platform pattern means this is a reachable, connected audience; meet them on streaming, in podcast feeds, and across both the established and younger social channels.

Spending cadence is the standout: about 44% buy monthly, several points above national, while true rare buyers are scarce. This is steady, recurring household consumption, the rhythm of families restocking through the University Parkway big-box corridor rather than splurging or going dormant.

Saving leans toward the sporadic, with the put-it-away-when-I-can group larger than typical and the aggressive savers a bit thinner, which fits young households early in their earning years. Price and quality still drive most purchases, so value framing beats status appeals.

Health is where Orem clearly separates from the pack. The share who are indifferent to their health is roughly a third of the national rate, near 7%, and proactive habits run well above average. Wellness spending follows the same pattern, with the bare-minimum group far smaller than typical.

The catch is how that care gets delivered. Healthcare style skews reactive, with about 42% only engaging when something is already wrong, well above national. These are people who eat and move with intent but tend to wait on the doctor until needed. Openness to mental-wellness conversation runs a little above average too, with fewer keeping it strictly private.