Who lives in Redlands, California?

Redlands sits at the eastern edge of the Inland Empire, a city of about 73,234 people built on the bones of California's navel-orange industry, where a Moorish-style 1898 library and tree-lined State Street still mark the Victorian citrus boom. Two anchors now shape who lives here: Esri, the global geographic-software company headquartered in town, and the University of Redlands. That mix pulls in a more educated, white-collar resident than the logistics warehouses farther west would suggest, and it shows in the city's defining habit. Only about 17% of residents are technology holdouts, well under the national figure near 28%, the loudest signal in the whole profile.

The age curve is close to the country as a whole, with a mean around 46 and a healthy 25-34 band near 23%, the working-age engineers and faculty who keep both anchors running. The split skews slightly female, about 52% to 48%. The household economy reads as comfortable rather than stretched, which sets up the spending and health patterns below.

Decision speed and risk appetite both land near the national shape, so this is not a city you win with manufactured urgency or a ticking clock. There is a modest tail of bolder bets: the very-high risk bucket runs a few points above the country, roughly 14% against 9%, the kind of upside tolerance you would expect where stock-comp and equity exposure are part of a tech-and-university paycheck.

On personality the five traits sit within a couple of points of baseline, so no single temperament defines the place. The one to lean on is the slightly lower tendency toward worry and emotional reactivity, which pairs with a faint openness to the new. Together they describe people steady enough to try the unproven without needing their hand held.

Environmental concern runs ahead of the national grain. The share who shrug off green considerations is down to about 20% from roughly 27% across the country, and the active and activist ends both sit higher, fitting a place that treats its citrus-era streetscape and groves as something to protect. Ethical buying tracks the same way, with fewer residents who never factor it in and a thicker band of regular and strict buyers.

Local-business preference and corporate trust both hold close to the national middle, so loyalty here is earned on merit rather than reflexively given to the small shop or withheld from the big brand. State Street's locally owned boutiques have a real audience, but the case still has to be made.

Reach in Redlands is more about being present on the platforms people already trust than chasing a niche channel. Facebook holds the largest single share at about 31%, with Instagram next, and the slice with no primary platform is smaller than the national figure, so most residents are findable somewhere. The early-adopter streak surfaces in cord-cutting: roughly 42% have dropped traditional pay-TV against about a third nationally, so streaming and connected-TV inventory reach them where cable no longer does.

Audio is a live channel too. The share who never listen to podcasts falls to about 25% from roughly 33% across the country, a commuter-and-knowledge-worker habit worth buying into. Short and long video both pull near the national rate, so format is less the lever than placement.

These households save with intent. The share who never put money aside drops to about 20% from roughly 27% nationally, and the aggressive savers swell to around 32%, the financial mirror of the same get-ahead instinct that drives the health numbers. Fewer residents stay out of investing altogether, near 29% against about 38% across the country, consistent with an income base that has surplus to put to work.

Purchases skew a touch more frequent than typical, with weekly and monthly buyers up and the truly rare shopper thinner. Price still leads the reasons people buy, as it does almost everywhere, but quality runs a close and steady second here.

Health is where Redlands separates most sharply from the country. Barely 9% of residents are indifferent to their health, less than half the national rate near 20%, and the largest group takes a proactive, get-ahead-of-it posture rather than waiting for a problem. That carries into how they handle medical care: a preventive style, screenings and check-ups before symptoms, describes a clear majority at about 51% against roughly 42% nationally.

Wellness gets real budget too, with close to 30% spending significantly on it versus about 22% across the country. Openness to talking about mental health sits near the national norm, neither guarded nor especially forward, so wellness messaging should stay grounded in the physical and the practical.