Who lives in Anaheim, California?

Anaheim holds about 347,111 people across a dense urban grid that runs from the Latino, largely Mexican-American neighborhoods of West Anaheim to the hillside subdivisions of Anaheim Hills and the hotel-and-stadium belt around the Resort and the Platinum Triangle. It skews a touch younger than the country, with a mean age near 45 and the 65-and-over share down around 15% against roughly 21% nationally, the kind of curve you get from a service economy that keeps working-age families in town. The single most distinctive thing about how these residents behave is their return habit: close to 45% send purchases back frequently, far above the national norm of about 27%.

That points to households that order freely, especially online, and treat sending something back as part of normal shopping rather than a hassle. It fits a place anchored by hospitality, Kaiser Permanente and other large hospitals, the convention trade, and a manufacturing base in aerospace, electronics, and medical devices. Steady paychecks across a lot of different rooms, not a single dominant industry.

Personality here sits close to the national center on most of the spread. The clearest tilt is openness, a few points up, showing as willingness to try the unfamiliar before it is proven. Worry, or emotional reactivity, also runs modestly above average, which squares with a high-cost Southern California household juggling rent, traffic, and tourist-season swings in work.

Decision speed tracks the country almost exactly, and risk appetite leans only slightly bold, with the high and very-high ends a few points up and the most cautious end thinned out. These are people who move at a normal pace and will take a measured chance, not thrill-seekers and not hand-wringers.

Ethics show up in the cart more than in most places. Only about 18% say ethical considerations never factor into what they buy, well under the national third, and the regular-and-strict tiers are noticeably fuller. Environmental concern follows the same line, with the actively engaged share up around 34% and the unconcerned group pulled down.

One twist cuts against the easy story: strong preference for shopping local sits below national, near 9%. In a city this dense and chain-saturated, with national retail wrapped around the Resort and the convention center, the values get expressed through what a product stands for rather than where it was bought.

This is a cord-cut, streaming-first audience. Nearly half have dropped traditional cable, and the laggard share on tech adoption is cut almost in half versus the country, so reaching them through legacy broadcast leaves most of them out. Instagram over-indexes as a primary platform at about 24%, ahead of its national pull, with TikTok also up and Facebook still the single largest channel.

Podcasts land better here than in most cities, with the never-listen group down to about 21% from a national third, and influencer recommendations carry unusual weight, with the trusting share around 31%. A named creator or host vouching for a product moves this audience more than a polished ad does.

The spending rhythm is fast and frequent. About a third of residents buy something weekly, against roughly a fifth nationally, and the rare-purchaser group nearly vanishes. Splurging runs high too, with the splurger share up near 35%, so these are households that shop often and will pay up when something catches them.

What balances it is the back end. The frequent-return habit acts as a release valve on all that buying, and saving behavior tracks the country almost exactly across non-savers, sporadic savers, and aggressive savers alike. Price still leads purchase motivation as it does nationally, with quality close behind. The pattern is buy readily, return without friction, save at a normal clip.

Health here is something residents tend rather than ignore. The indifferent share drops to about 10%, half the national figure, and the largest group lands in the proactive tier that takes active steps on diet and fitness. That reads as a younger, mostly working population with the gyms, parks, and year-round Southern California weather to act on it.

Openness to mental wellness sits right at the national shape, with a slight lean toward talking about it rather than keeping it private. Nothing dramatic, but no stigma wall either, which matters for any message that touches stress, sleep, or care.